I had never heard of an "Atmospheric River", but of course they are all the rage now. Here, the WaPo helpfully tells us how Climate Change will make them "worse".
In 2022, the problem was record drought.
The WaPo story, posted in early January, proclaimed that although these Atmospheric Rivers were providing a lot of water, they were providing less snow.
Atmospheric rivers play a critical role in supplying mountain snowpack, which serves as an important source of freshwater as it melts in the spring and summer. Some research shows the weather systems provide about a quarter of the snowpack in the Sierra Nevada. Yet as temperatures rise, snowfall is decreasing.
On March the 3rd, the NY Times helpfully reported that California was getting record snowfall and freezing temps.
Record snowfall and freezing temperatures have altered the landscape and lives of millions of people in California in recent weeks. The mountains behind the iconic Hollywood sign in Los Angeles are dusted in white. Yosemite National Park is closed to the public, and mountain roads are coated with black ice.
Vineyards in Napa Valley were dusted with powdery snow. Snow met the sand on a beach in Santa Cruz.
The climate industry still really pushes "Global Warming" as "The Science", but in brilliant marketing, they have rebranded as "Climate Change". Heads I win, tails you lose.
The climate tech market was $13.8 billion in 2022, with a healthy CAGR of 24.2%, it should be $147.5 by 2032. Compare that growth rate with how your stock portfolio is doing!
We have learned so much about climate in the past few years ... things we were unaware of before. Record cold is now caused by "Polar Vortexes" which are a result of Climate Change. I'd never heard of a "Derecho" until one hit Iowa in 2020.
"Haboob" is another term that has showed up in the past few years.
We used to use pedestrian terms like "lots of rain". "cold weather", "high winds", and "dust storm". How could we be so stupid to use such non-descriptive terms when the master communicators are much more precise with terms like "Atmospheric River"! It pretty much nails what you need to know!
Keeping the suckers off balance by changing what things are called is a way to make them think something new is happening. Well, the WORD is new ... or at least it's public use is new.
One of the most read posts from my old blog was "-36, It's Toasted" that gives a bit of insight into the relationship between marketing and reality.
We have gotten a lot more gullible since 2017. At this rate, we soon won't even know what a woman is! ... oops
I don't post much on climate anymore, after all, unless you are some evil denier, IT'S SETTLED!